“smile and dial.” is popular sales wisdom we've all learned. The idea is that people can “hear you smiling” in the tone of your voice. When you smile they sense your energy and upbeat mood.
So what’s better than smiling on the phone? Smiling on a video!
I was reluctant to use webcams for sales calls but I tried it a few times and noticed real benefits.
1) It’s much easier to create rapport.
2) You maintain eye contact so it’s more engaging.
3) Your prospect is not reading through emails during the call.
4) It’s more fun!