Lead Genie Story
Also my boss was on my case. He expected multiple business cards at the end of each day. I was frustrated because he was busy renewing leases of existing clients while I was, pounding the pavements in the rain. Why couldn’t I find a better way to get more deals? I wanted so badly to be
I was sure I would be able to be more effective if I just let the phone do the walking. I started by making calls from a phone book, it wasn’t easy. Every new contact I made took two attempts: firstly to find the name of the decision maker, secondly to pitch. I was wasting hours of my day on the first call talking to people who could not make buying decisions.
I needed have the names of the decision makers before I called the company. I’d never need to pitch to a receptionist again. I was excited by the prospect of cutting out the initial call and relieved I'd never have to waste time approaching businesses with no use for my services and I couldn’t wait to get out of the wet and let the phone doing the walking.
Local business owners and salespeople were immediately excited about applying the process to their own businesses. Lead Genie has the ability to seriously improve a salesperson's workflow. I began sharing Lead Genie with my clients and the results have been outstanding. Easy to use, Lead Genie will enable you to generate your own targeted lists without the need to buy lists or expensive CRM software.
Having an understanding of your buyer persona before you begin a campaign is critical to new business development, customer acquisition and retention.
To learn how I do this and how you can just enter your email address below to for FREE instant access to my special Buyer Persona Template.
Call +64 218 802 15
Being organised and doing your research can save hours of frustration and costly time and effort. Driving across town to buy supplies without phoning ahead to see if they’re in stock, checking trading hours, product availability or price comparisons costs time and money. It’s no different with sales. I know – I learned my lesson the hard way.
When I started out, I struggled when calling on businesses. I’d been a top grossing rookie rep knocking doors over summer in a consumer market. Now it was winter, cold and often wet and I was in a new sales job selling a high value, low volume product. My poor success rate led to considerable anxiety. Often when arriving in a new area, I was so nervous because I felt ill-prepared that I had trouble even leaving my car.
I had to find a way to identify the businesses who would benefit from the specialist product I was selling, from the many who wouldn’t. I needed to find a way to maximise my time and vehicle running costs which, as a commissioned sales rep, were coming out of my own pocket.
Buyer Persona Template
You won't be able to position what you're selling without knowing what your prospects want. Buyer personas are generalised representations of your ideal customers that help you better understand the needs, behaviours, and concerns of your potential clients.